Benefit Brow Tales

A Sephora Exclusive Campaign

Did someone summon a brow confidence boost?

My Role: Lead Designer / Art Director

My Deliverables:

  • Rough Storyboard / Setting / Rough Script

  • Campaign look & feel style guide

    • Logo lock up

    • Colors

    • Fonts

    • Power visual and supporting graphics

  • In-store retail collateral

  • Billboard

  • Influencer Send Packaging

  • Sephora Gondola design

  • Video Graphics

  • Social Media content

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Real Life, Unreal Lashes