Better Brows, Guaranteed!

#BenefitBrows

Promoting our superstar brow products in a fun infomercial style featuring comedy influencer / pole dancing enthusiast Bretman Rock. Shape what your momma gave ya!

To bring the campaign 360°, I came up with the perfect promotional item to send to Bretman’s family and friends: a Chia BRET with growable brows! Because if you can’t show ‘em, GROW ‘em!

My Role: Lead Designer

RESULTS: Increase of 496% in Reach and 39% in Followers on Instagram during the first 7 days of the campaign.​

​62% of our social reach  on our launch post came from accounts that do not follow Benefit, showing the power of Bretman's following and strong creative direction. ​

My Deliverables:

• Campaign look & feel style guide

  • Logo lock up

  • Colors

  • Fonts

  • Power visual and supporting graphics

• In-store retail collateral

• Sephora Gondola design

• Video Graphics

• Social Media content

• Influencer send custom Chia Pet