Lifestyle Marin.

Donna Goldman’s Brand Revamp

Donna hired me to lead and execute her full rebrand. Being one of the top luxury realtors in California, she deserved to make a statement as luxe as her listings. After our initial call I realized that she’s so creative, she likes a little bit of everything. My first strategy was to present three different focused options using key words to describe her. Below are the initial options I presented her. Scroll to see the final results!

The Final

Funny enough, she loved a bit of everything. Artistic elements from option one, editorial style from option two, and alternate logo from option three created the secret sauce! She is so happy with her bespoke logo and cohesive branding, finally feeling represented as the Marin icon that she is.

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