Eat your cake, don’t wear it.

Cakeless Bake Shop

#CakelessWithBenefit

Eat your cake, don't wear it at Benefit's Boi-ing Cakeless Bake Shop! Finding your perfect shade is a piece of cake - step into our test kitchen for a taste of our NEW BOi-ing Cakeless Concealer. Plus, enjoy sweet photo ops, exclusive merch, and tasty treats courtesy of our friends at Sprinkles!

My Role: Lead Designer

My Deliverables:

• Pop-up Identity (logo, patterns, colors, fonts)

• All interior and exterior artwork and decor

• Photo Ops

• Digital Marketing Materials

  • Yelp graphics

  • Email graphics

  • Social content

• Print Marketing Materials

  • Influencer Send Packaging

  • Special Merchandise sold at the Bake Shop

  • Flyers + Info cards