Agent Upgrade.
Upgrade is a start-up marketing agency for real estate agents. They hired me to build their brand from the ground up and give it instant curb appeal. Below are my initial concepts. Scroll to see the final product!
The Final
After some internal debate, the team agreed option 3 hit their target market. Being the first agency of its kind, Upgrade’s branding should also represent forward thinking and innovation. I illustrated this through slanted elements with a touch of editorial style that they love and resonates with with their luxury client.
