My Role: Lead Designer

My Deliverables:

• Campaign look & feel including illustrative concept and mock ups

  • Style guide

    • Logo lock up

    • Colors

    • Fonts

• In-store retail collateral

  • Promotional banners, posters

  • Themed merchandise

• Digital content

  • E-commerce page

  • Social Media content

• Supporting production

  1. Supporting talent selection

  2. Supporting final illustrator selection