BROWLESQUE: Art of the Tweeze

I came up with the theme BROWLESQUE: Art of the Tweeze for the first annual SEPHORiA House of Beauty event. It incorporates the brow services we offer plus our brand DNA! Did you know the first customer at Benefit in 1976 was an exotic dancer looking for nipple tint?

My Role: Lead Designer

My Deliverables:

• Identity

  • Logo Lockup

  • patterns

  • colors

  • fonts

• Experiential Photo Ops

• Copywriting

• Print Marketing Materials

• Digital Marketing Materials